The company redesigned its logo (the triangular shape with a rooster inside) and put it onto the yellow jersey for the first time in 1966 it was one of the first sports manufacturers to make its logo visible. The company also signed an agreement with the French Olympic Committee so athletes wore LCS sportswear at the 1960 Summer Olympics at Rome. During those years, LCS also signed agreements to be the official kit provider for the France national football team (from 1955) and rugby teams. The company was Louison Bobet's jersey supplier when he won three consecutive Tours from 1953–1955. That jersey had been introduced in 1919 but rejected by riders who didn't want to be so visible to rivals. Le Coq Sportif reached its peak in the 1950s, with its first huge success in 1951 when the brand signed a deal to make the yellow jersey for the Tour de France. Ten years later, the company launched the first tracksuit ever, the chándal (also known as "the Sunday clothing"). The Camuset family started manufacturing sports clothing in its factory in Romilly-sur-Seine in north central France, releasing its first catalogue (which mostly included cycling jerseys) in 1929. The company was established by Émile Camuset in 1882, initially within the woolen industry and then entering into the sportswear business, with some sources stating that it was his son who encouraged him to do it. The current range of products by Le Coq Sportif includes sportswear, casual clothing and footwear. Nowadays, Le Coq Sportif is a subsidiary of Airesis S.A., a Swiss-based investment company that holds a 69%-stake of LCS. The company's name and trademark are derived from the Gallic rooster, a national symbol of France. Founded in 1882 by Émile Camuset and located in Entzheim, the company first issued items branded with its now-famous rooster trademark in 1948. Le Coq Sportif made Nice's kits in the 1970s and early 80s, with one home jersey in particular becoming something of a cult classic, thanks to a certain pop star wearing it for a photoshoot with L'Équipe.ĭid you think going from Macron to Le Coq Sportif is a good move for Nice? Comment below.Le Coq Sportif ( French pronunciation: , "the athletic rooster") is a French manufacturing company of sports equipment. Some of Macrons best and worst efforts for Nice. No More Le Coq Sportif: Saint-Étienne Sign Hummel Kit Deal - 22-23 Kits to Feature All-New Club Logo Macron will be down to two clubs, Nantes and Auxerre, when their Nice contract runs out. Etienne (now Ligue 2) to Hummel this summer, so the addition of Nice to their roster will boost their presence in their home country. The French brand currently only sponsor one team in Ligue 1, ESTAC Troyes, having lost St. Instead, Le Coq Sportif will become their new technical partner. The deal was extended in 2019 with a new end date set for June 2023, but will not be renewed beyond next summer. Nice have been kitted out by Macron since the 16-17 season. We can exclusively reveal that Le Coq Sportif will replace Macron as OGC Nice's kit supplier from the 23-24 season onwards.
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